EDUCATION SEMINAR TITLES

1. Modern Economic Concepts in Industrial Relations (work, Profession, Expertise, etc.)

Today's industry has created a new type of relationship / interaction / participation / working styles for business people and employees. These forms require at least as much care as in our private lives. Understanding the concepts and system of rules regarding this new area of ​​our lives is necessary to approach new problems with new solutions.

2. Basic Capital Concepts (Wage, Price, Profit and Market)

If they were to describe the entire business life with three concepts, the most appropriate three concepts would probably be Wage, Price and Profit. The following questions about these three concepts that concern everyone in business life are still decisive for all of us.

a – Who determines the wage and how much, and on what basis?

b – Who determines the price and how much, and on what basis?

c – Who determines the profit and how much, and on what basis?

d – What is the market?

3. Understanding the Brand Concept (Personality, Identity and Image) – Developing Business Person Identity and Corporate Identity together

In our private or business lives, we exist with our identities, not with our personalities. Our identities are the clothes we acquire in social and economic life. With these identities, we create an image in the minds of the people who work with us. Once these images are created, unfortunately they do not change immediately. We always remain that way in people's minds. Is it possible to manage these even a little bit?

TRADEMARK PATENT INFORMATION

Aim

Participants were asked about the concept of brand, the place and importance of branding in the changing world and commercial life, brand identity creation, patent, design, brand registration, brand registration procedures, what logos, symbols and slogans bring to businesses, foreign patent and trademark application systems, international branding, design registrations. To convey information through case studies on patent/utility model processes, invention and innovation, industrial property state incentives.

Contribution to Participants:

1. You will learn about the brand concept.
2. You learn the place and importance of branding in the changing world and commercial life.
3. You will gain knowledge on the techniques of creating brand identity
4. You will be informed about the importance of trademark registration in commercial life.
5. You will be informed about trademark registration procedures
6. You will be informed about what logos, symbols and slogans bring to businesses.
7. You learn basic information about foreign patent and trademark application systems
8. You learn the necessary information about international branding, design registrations, patent/utility model processes.
9. You will have basic knowledge about invention and innovation
10. You will be informed about industrial property government incentives through case studies.